the mission

be more is a 501(c)3 organization committed to teaching youth the importance of self-love and self-respect, and examining the role that social media plays in their lives. By creating a community of support, encouragement, and empowerment, as well as raising awareness and agency surrounding societal expectations of body image, be more teaches kids how to build each other up and prevent negative conversations and behaviors that often lead to poor body image and eating disorders. Our mission is to get teens out of the world of comparison on social media, and back out into building real-life connection and relationships.

the vision

Society today places so much value on the body and someone’s physical appearance. We envision a society where every girl and woman knows that she is so much more than just her body, and her worth is not determined by something so trivial and temporary as her weight or size. Body Empowerment is the foundation for a healthy and purpose-driven life, and is something that every person deserves to experience. Our work is to create a culture where young people not only have the tools to look past the lack of diversity and representation in the media, but also to advocate for a world where a more universal and holistic image of beauty is projected for all to see. 

Beyond body image, social media is playing an increasingly prevalent role in the lives of adolescents. While often a positive tool for growth and learning, excessive use of social technology is also proving to be a detriment to the mental health of children everywhere. Our aim is to provide these children with the tools to self-regulate and to set their own healthy boundaries with social media. By teaching them to become more mindful consumers of the media, we can put the focus back on building valuable real-life skills like communication, integrity, self-confidence, and self-care. 

about be more

By age 6, girls especially start to express concerns about their own weight or shape. 

60% of elementary school girls ages 6-12 are concerned about their weight or about becoming too fat. 

81% of 10 year olds are afraid of being fat.

Tweens (ages 8–12) spend an average of 6 hours a day using various forms of media, not including time spent using media for schoolwork. 

5.4% of children between the ages of 13 and 18 will suffer from Anorexia, Bulimia or Binge Eating disorder at some point in their lifetime. That’s more than 2.2 million adolescents.

Eating disorders have the highest mortality rate of any mental illness.

If those numbers don’t concern you, they should. At an alarmingly young age, girls are being forced to think about their bodies in a way they shouldn’t have to. At a time when they should be focused on cultivating their creativity, discovering their passions, and building meaningful relationships, they are instead placing a disproportionate amount of focus on body image. 

 

be more is a campaign to create conversations about this phenomenon, and to give adolescents the tools to foster confidence, self-love and balanced values. This is not only necessary for healthy growth and development, but also for the prevention of more serious eating disorders and body image issues. Eating disorder research is extremely underfunded, even though it has one of the highest mortality rates of any mental illness. Our programs help to educate young girls and their parents and teachers about the warning signs and risks of unhealthy obsession with body image. 

The primary concept that we teach is social media literacy. Technology is most certainly a gift, and the youth of today are at an advantage in many ways growing up with it. However, it is undeniably a double-edged sword, and we as a society are obligated to provide them with the tools to self-regulate and learn to mitigate the negative impacts of constant media exposure. If we are going to give them access to this powerful tool, then we need to also teach them how to use it responsibly. 

 

Beyond education and awareness, be more invites kids and young adults to be more than just a pretty appearance. We invite them to be brave, strong, smart, kind, compassionate, creative, loving, and so much more than just their bodies. And we invite them to stand together to change the conversation surrounding body image, so that generations to come will be educated and empowered to see and accept a more universally represented female image.

Santa Monica, CA | megan@bemorecampaign.com